Kenya: KBL eyes the youth with new Smirnoff drink

Beer maker Kenya Breweries Limited (KBL) has introduced a new ready-to-drink alcoholic beverage under the Smirnoff flagship brand targeted at youthful consumers. KBL said Monday Smirnoff Ice Electric Ginseng will be marketed to the youth who account for 54 per cent of total alcohol market volume in Kenya. « Kenya is the first market in the world…

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