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Popular entertainment news site Ghafla is set to expand its operations into the East African region following a deal with Swiss media group Ringier.
Ghafla will expand its operations to target Uganda, Tanzania and Ethiopia, according to a statement released by the two firms.
The Kenya-based website, which has mostly focused on entertainment content, says it will now diversify to include news on current affairs and analysis.
« This partnership will give us access to international know-how and will ensure that we can learn from and apply the global expertise that the Ringer team brings with it, » said Ghafla founder Samuel Majani.
Ghafla is latest addition to Ringier’s growing stable of African digital sites as the company moves to target an increasingly tech-savvy demographic.
In Kenya, Ringier has interests in BuyRent Kenya, Cheki, Rupu, a site that offers discounted deals for group buying, and Pigiame, an online classifieds platform.
Copyright 2016 actualité africaine