Tanzania: SBL- Market penetration is our new tack

 Serengeti Breweries Limited (SBL) yesterday introduced a smaller size pack of its Kibo Gold Lager brand in an effort to penetrate the lower end of the customer base. The 330ml bottle will trade for Sh1,000 compared with the existing 500 ml bottle that retails for Sh1,500. « Except for the price and bottle size differences, both…

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