Nigeria: How Nigerian Media Buying Agencies Are Faring

At the beginning, the carving out of media buying agencies from the general advertising business was seen as a step towards widening the scope of the business. Today, the decision has given birth to a robust sub-sector, as top media buying agencies are now in the realm of billion naira billings. Some times in the early…

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ACTUALITÉ AFRICAINE À TOUTE HEURE

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