Kenya: Safaricom Partners With Msurvey to Measure Kenya’s Digital Economy

Safaricom has partnered with mSurvey to launch Consumer Wallet, a versatile mobile platform that quantifies offline consumer spending habits and trends. The solution leverages mSurvey’s mobile messaging platform to measure and benchmark Kenya’s cash economy. A beta version of the product was piloted in March 2017 with potential clients and corporate partners. mSuvey leverages SMS to…

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ACTUALITÉ AFRICAINE À TOUTE HEURE

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